Aimfully Books by Diego Orlandini
world-inspired & street art adult coloring books
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I wanted to be a writer but also create a one-for-one social brand like Tom Shoes or Warby Parker to help my students keep traveling, learning, and sharing.
While living in the world’s most prominent street art district (Wynwood, Miami), I was driving myself crazy thinking about this—I didn’t know what to do!
So, my girlfriend gave me a coloring book to help me relax.
The joke is on her! That’s when it hit me.
I spent a year tracking the best street artists in the world—Kenny Scharf, Lady Pink, D*Face, and even Bansky—and I invited them to collaborate with me and let me turn their famous murals into gorgeous coloring pages.
P.S. Kidding! She was incredibly supportive. Read the full story by The New Tropic here.
Street art coloring books
Eclectic adult coloring books featuring authentic replicas by the best street art from around the world, including Kenny Scharf, D*Face, Starfighter, Meres, Vhils, Sego, Kashink, Vexta, Daze, and over 100 more
Museum-worthy coffee table gem comes with 140 coloring pages replicas of the best street art murals in the world
Super fine book featuring murals made famous during Art Basel in Miami & painted on the walls of the largest art district
Spiral-bound coloring book that pays tribute to the best street art found in one of the most iconic art districts in the world
World coloring books
Coloring books inspired by the world, travel, cultures, and spirituality that surrounds us
Take a journey through Earth, coloring gorgeous patterns inspired by the most popular flowers from every corner of the world.
Explore the world’s oldest religion through a coloring book made for the explorer and the adventurer in you.
Learn the beautiful language of the Incas through a lovely fable you can color.
Free printables & a coloring tutorial to get you started
I’ll email you five pages to print at home and one coloring lesson a week to take you from beginner to advanced in 12 short weeks.
what makes my adult coloring books special?
how it started
I started handing out flyers in the streets of Miami, telling people about my idea—which turned into two successful Kickstarter campaigns that birthed this project.
I built an online shop to avoid the unfavorable costs of marketplaces like Amazon, but I learned to compromise at the end of the day. (Ahem—they won 😒).
I spent hundreds of hours reaching out to the best street artists in the world and getting their authorization to illustrate their murals and turn them into gorgeous coloring pages. I spent far more time illustrating their works after that!
During the following years, I placed the books in boutique stores & museums and worked out bloodsucking distribution deals that showed me how the book industry is just one giant monopoly. I built an online shop to avoid the unfavorable costs of marketplaces such as Amazon, but at the end of the day, I learned to compromise. (Ahem—they won 😒).
how is it going
Thanks to this creative project, my life has been a combination of adventure, art, and connection, but what I set out to do has been financially impossible.
I’ve met hundreds of incredible humans and talented artists I can now call friends. In my book, that’s worth the effort.
By 2023, I’d only sold about 25,000 copies (which makes a best-seller anyway—yay! 😅) all by following a passion project—and admittedly, distracted with others. And while every penny has gone back into building this brand and fulfilling its mission, I realized it has not been sustainable.
I’m a restless creator, however. Passion projects like this one take time, effort, trials, and errors and can’t be done all alone—I’ve finally come to learn that.
So, when there is a will, there is a way. This is what I have in store for 2024:
coloring relaxes you and helps you release stress
It’s a form of dynamic meditation that adds color to your life. Sign up to be the first to know when we publish new books and receive a complete coloring tutorial for free.
discover your inner artist with aimfully coloring books
What are others saying?
drop me a line
Want to carry my books? I have a streamlined system in place, favorable terms, and fast fulfillment. Looking for custom coloring books? I have a roadmap for that too.
Are you an artist looking to collaborate? Want to help to make great coloring books? Or are you looking to volunteer, teach and travel? Are you a grassroots school anywhere in the world in need? Let's see how we can work together. Just want to say hi? Drop me a line.
† The books we print directly are made of premium 180 gsm woodfree paper and designed with perforated pages that you can detach and frame. The books printed on demand by KDP are made of 90 gsm white paper and printed on one side only for your benefit. Both are great options, but ensure you look at the product descriptions before purchasing. If you are not satisfied with your purchase, contact us and we'll make it right.